-Creation of a brand and product strategy for a magical home and lifestyle retail concept, The Huntress New York, NY.

-Creation and launch of Normalife, a wellness and lifestyle extension with storied fashion designer Norma Kamali, 2018.

Transformed “Wild Feminist” startup from a third-party marketer to a vertical apparel company. Created clear brand vision with focused “Famous For” merchandising strategy aligned to product performance metrics. Divested from 276 brands to 1 brand and reduced annual style count from 1,075 to 275. Implemented direct-to-factory sourcing strategy establishing new factory relationships and processes to elevate product quality, fit, design DNA, while increasing speed to market +30%. Implemented company’s first range architecture, financial strategic plan and go-to-market processes aligning product to buy management, planning, marketing, finance and operation partners. Managed inventory forecast analysis through pandemic and out to recovery, with revenue growth of 40% from 2018-2021. Oversaw omni-channel end-to-end inventory management strategy for e-commerce and free-standing stores. Led, developed inspired merchandising and planning team to optimize product assortment and life cycle with consumer cohort analytics to meet revenue targets.

Associate Vice President leading Fragrance category with $400 million revenue responsibility, representing 40% of total Victoria Secret Beauty. Re-set stagnant, over-assorted product offering by elevating product, package design, divestment of under performing scents and elevating retail visual merchandising standards across 900+ retail fleet. Key strategic global merchandising shifts included elevating PPU, reducing in-store square footage, reducing promotional pricing cadence which together slowed turn and improved alignment to fine fragrance ‘premium’ positioning. Optimized back-end supply chains, in-stock rates and seasonal inventory management. Led team of 6 merchants and 25+ cross-functional team members through new ‘Go To Market’ merchandising brief, marketing and development calendar.

Lead merchant team across Men’s, Women’s and Kid’s categories with the mission to elevate brand and product assortments. Team management included brand positioning with 1st ever material innovation “Omni-Heat”, edit of stagnant/margin challenged styles, elevated product design, material palette and aligned fit with block system with significant impact to customer satisfaction, lifting e-commerce retention and repeat rates by 20%. Global regional adoption 97% season 1.

-Women’s: 1st collection of women’s fit with strategic focus on female customer launched leveraging material and patented design innovation.

-Kid’s: Launched Omni-Heat kid’s outerwear collection, elevated design, created GBB price tier strategy for market segmentation, 55% style edit to reduce redundancy. Implemented block fit strategy to create consistency across age, size and gender ranges.

-Base Layer: Global launch of Men’s, Women’s, Kid’s base layer collection. A list of corporate 1st’s including innovation, elevated material, iconic design. Season 1 exceeded 2x revenue expectations, after 5 previous attempts to launch this key outdoor category.

Director and Senior Merchant over 10 year period.

Responsible for Leadership and Category Management including:

-Young Athletes: Global Sport Performance category leader, delivering product innovation and merchandising reset across girl’s and boy’s Sport. Aligned innovation and key franchises with adult categories in Running, Training and Nike Pro. Achieved 100% global adoption by season 2, growing total category revenues in excess of 12% on $500m base.

-Men’s Global Running: Pioneered 1st Global Category Merchandising role, process, and tools for the Nike brand. Hit 98% global style adoption season 1, while successfully updating Men’s Running Short Category through design, innovation and build. Recipient Nike Maxim Award.

-Women’s Fitness: Divisional Leader of 5 merchant category team, and 10+ cross functional partners to deliver growth,

-Women’s North America Running: Led category growth 4x during my 5 year stewardship with elevation of consumer and product construct, design and material palette elevation to grow market share by 7% in 2 year time period. Initiated 2005 Women’s Tempo short update from brief through go-to-market launch. Quickly achieved iconic, cult-style status that 2 years later would become the 1st apparel style to hit #1 corporately. Recipient Nike Maxim Award.

-Men’s Sportswear: Elevated knit category, including Fundamental Fleece reinvention. Delivering 6% growth on fleece class with elevated design and innovation and inaugural shift to sustainable material & trim strategy.

International Account Executive working directly with the house of Ungaro, Paris as liason with Asia and European retailers including Lotte Korea, Harrod’s, and Isetan retailers.